The full process

Here's exactly how we close whales
through outbound.

Four strategies. One prospect at a time. A guaranteed meeting. Or your money back.

Skip to the process Link to the doc in the video
The send that tells you what we mean

We made a Netflix-level movie to sign one client.

Penn and Felix Frank. 7-figure B2B founders. There were holes in their business we knew we could plug. So we built them a cinematic pitch. Not an email. A movie.

The outreach we sent Penn & Felix
Penn Frank Felix Frank
Penn & Felix Frank
Co-Founders at StackOptimise
Brothers running the No.1 GTM Engineer Course. 23,000+ and 39,000+ LinkedIn followers between them.
Building supercharged sales-tech systems out of London.

Penn and Felix are two brothers dominating the GTM engineering space. They've built one of the most respected sales-tech education platforms in the industry.

We created a superloom that showed we understood their world inside and out. Penn called it phenomenal. Both wanted to talk immediately.

40,000+ Followers they reposted it to.
Booked Meeting booked. Both co-founders replied.
7 Inbound leads off the repost.

The live post on LinkedIn

Penn & Felix's reaction

Penn called it phenomenal. Felix replied right after.

Penn Frank comment thread: phenomenal and well worth the wait. let's talk — with reply tagging Henry Hayes and Jenna Kamal Felix Frank comment: ahahah nice work mate
Felix on camera

"By far the most creative outreach I've ever received."

Felix Frank · Co-Founder of StackOptimise
The inbound leads

Operators who saw the post slid into our DMs.

Evan Dunn DM: saw your Penn/Felix vid. Would love to chat. Nahrahel Louis DM: saw your outreach to Penn and Felix Ramsey Al-Ramahi DM: that prospecting video you did for StackOptimise was solid Danilo Vicioso DM: blown away by ur video
Everyone else's reaction

Operators in the StackOptimise orbit lit up the comments.

Harry Mason (ColdIQ team) comment: such a banger Alex Baldovin comment: definition of above and beyond, watched the whole video Jeppe Schroder comment: people are going to be talking about your D100 looms as a myth in 50 years Stan Timi comment: that's how it's supposed to be done Matthew Otor comment: love love love this Mark Colgan comment: and the rest of your sales process is... Onat Aksaray comment: d100 god Jack Graham comment: love the whole setup and flow

When have you seen outreach get inbound leads?

Never. That's the point.

The one we build for you is sharper. Because it's built for your prospect. Not someone else's.

What's inside

The Process In Four Parts

Part 01 01

How you consistently close whales.

The money-back guaranteed process for closing whales via outbound. One prospect at a time.

 Part 02 02

Why cold email and classic outbound ultimately fail...

Cold email and other outbound tactics will not allow you to close your dream clients consistently.

 Part 03 03

The 4 strategies that guarantee the meeting.

Super Loom. Physical goods. Strategy doc. Fun stunts. Pick the right one for the prospect.

 Part 04 04

What happens when your whale receives your outbound?

Real client receipts. Meetings booked before replies. Whales pre-sold before the call.
Part 01 · The situation

You're in one of two scenarios.
Both are fixable.

Scenario 1

Outbound isn't working like it used to.

  • × Reply rates are down across the board.
  • × The same tools. The same AI templates. Same generic messages.
  • × You're sending more volume and closing less.
  • × Whoever responds is rarely the dream prospect.
Scenario 2

You have a list of dream clients. No clue how to land them.

  • ✓ You know exactly who you want to sign.
  • ✓ You've tried emails. DMs. Follow-ups. Nothing lands.
  • ✓ These aren't the prospects who respond to templates.
  • ✓ Getting on their calendar requires something different.

Both scenarios have the same root cause. The way everyone does outbound is broken at the foundation.

Here's why.

Part 02 · Why nothing else works

Sending 100,000 emails is broken.
And the numbers aren't ours.

That 4% reply rate comes straight from Instantly - the largest cold email platform in the world. Their own published data. And that's the top quartile... the 75th percentile. Average is 3.43%. Most campaigns sit below that.

So the tool everyone uses is also the tool telling you the model is dying.

Instantly's own data: average cold email reply rate is 3.43 percent. Top quartile is 5.5 percent. Elite top 10 percent is 10.7 percent.
Mass automated cold email
100,000 emails sent
~4,000 replies (on a good day)
0 whales
You're at the mercy of whoever answers. It's rarely who you actually want.
Lincko
1 specific whale
1 bespoke send
1 booked meeting
You pick the whale. We deliver the meeting. Or refund.
Failure 1 Low trust The prospect doesn't know you. The first touch has to do 100% of the work.
Failure 2 No control You can't choose who replies. Whoever does is rarely the dream prospect.
Failure 3 Spam flags Mass sending kills your deliverability. Your emails never land.

Volume was the answer in 2019. In 2026 it's the problem.

The solution is the exact opposite direction.

Part 03 · The mechanism

The four strategies we use to book the meeting.

Every send is one of these four, or a combination. We pick the format based on the prospect. Not a template. Not a workflow. A bespoke build, every time.

I.

Super Loom

A Netflix cinema-level video built entirely for one prospect. Their world. Their business. Their personality. Not a Loom with a face-cam. A real production. The wow factor alone makes you undeniable.

Andre Haykal Jr. · $42K LTV signed "The single most impressive form of outreach I have ever seen."
Example of a physical good delivered to a prospect
II.

Physical goods

A physical product delivered to the prospect. Researched specifically for them. F1 obsessive? A life-sized model lands at HQ with a note. Skier? A custom jacket. Whatever makes them feel seen.

Referrals, reposts, close Prospects post it to their network. Inbound leads follow.
Lincko bespoke strategy doc · sample page showing custom strategy overview, goals, specifications, and milestones for a prospect
III.

Highly detailed strategy doc

Not a proposal. A deep, fully researched breakdown of why the partnership works for them specifically. Embedded video of you throughout. Reads like a long-form pitch deck they actually finish.

Fernando Oliver · $12K LTV signed Closed before we ever got on a call.
Example of a fun stunt for a prospect
IV.

Fun stunts

A grand display, in person, filmed, impossible to ignore. Flash mobs. Public-facing drops. Something the prospect has never experienced and will never forget.

Public by design Stunts get posted. Posts get inbound leads. The send pays for itself.

Compliance guaranteed

Every strategy above is checked against your industry's standards. We never ship anything without your approval. If there's a compliance line in your space, we stay well on the right side of it.

Part 04 · The reaction

What happens when your dream prospect actually opens it.

Three things, every time. They consume it fully. They feel reciprocity. They book the call pre-sold. Here's what it looks like from real clients.

01

Book A Call Before Responding

Never Seen Before

They've never received anything like this. They re-watch it. Share it with their team. Post it publicly. Some share it with their family. They open the calendar before they open a reply.

02

Want To Work With You ASAP

Our Tactics Build Maximum Trust

Traditional outbound has to fight uphill to build the same level of trust. Many of our clients have had prospects say yes before even hopping on a call. The trust built from the effort is unparalleled.

03

Generate Inbound Leads For You

No. That Is Not A Joke.

Once you post your outreach publicly, others in the industry see it and are gobsmacked. Often resulting in new business for you. You close both your dream client and new inbound business off the same send.

04

They Come In Pre-Sold

The Selling Is Done Before The Call

The conversation skips objections. Goes straight to pricing and start dates. By the time you're on Zoom, they're already deciding how to work with you, not if.

05

They Share It Publicly

Every Send Is A Billboard

Posts. Reposts. Screenshots. DMs to their network. The send becomes a content asset that works for you long after the meeting is on the calendar.

Case · Book before replying

How Aiden booked a meeting with a whale before the prospect even replied.

Client of ours

Aiden Foell

Founder · Sequoia Strategies
"It was like speaking to a referral. There was no selling at all. They watched it, booked the call before even replying, and when we spoke they were basically saying if it fit what they needed they would've signed straight away and told me to name my price. It didn't feel like outbound, it felt like they were already sold before the call even started."

What happened:

  • Sent to three board members. Viewed and shared internally immediately.
  • Call booked before any email reply.
  • Prospect said it was the best thing they had seen.
  • Conversation moved straight to next steps and pricing. No pitching. No objections.
Case · Pre-sold whale

How Abdulazeez Ba signed a whale off his first Super Loom.

Client of ours

Abdulazeez Ba

Founder · AZ Media
"I went on 7 to 10 calls and didn't close a single one. Then I sent my first Super Loom and the guy replied 'f*** it let's work together'. I literally had to pull over because it felt like I'd stumbled on gold. Now I'd rather send a few targeted Super Looms I know will close than waste time sending hundreds of messages that go nowhere."

What happened:

  • Used Lincko's systems to create instant authority through highly custom video outreach.
  • Prospect came in pre-sold with minimal resistance.
  • Deal closed fast. No real selling needed.
  • Client level would not have been closed with traditional outreach.
  • Closed a referral immediately after.
Case · Inbound from outbound

How Connor Benham made $71,000 off 11 targeted sends.

Client of ours

Connor Benham

Founder · 15 Words
"I sent just 11 targeted outreaches and closed three clients at $15k each, plus additional deals on top. The calls aren't even sales calls, they're just finalising details because they've already bought into you. Instead of chasing volume, you're closing bigger deals with less outreach, better clients, and way more leverage."

What happened:

  • Closed £52K+ from a small number of highly targeted outbound sends with Lincko's systems.
  • Traditional cold outreach was low conversion even with high effort.
  • Lincko replaced cold messages with high-effort custom videos that built instant trust.
  • Prospects came into calls already sold. Little to no objection handling needed.
  • Multiple £15K+ deals closed quickly. Often on the first call.
  • Success came from standing out and creating strong perceived effort upfront.
Case · The skiing movie

We made a skiing movie to land an 8-figure founder.

Michel Lieben. Founder of ColdIQ. Multi-million ARR outbound agency. 70,000 followers. A man literally in the business of outbound. We picked the one angle he couldn't template.

The outreach we sent Michel
Michel Lieben
Michel Lieben
Founder & CEO at ColdIQ
70,000+ LinkedIn followers. Runs one of the biggest GTM systems companies in the world.
The kind of person who gets pitched by outbound agencies every single day.

Michel has seen every cold outreach trick in the book. He literally teaches GTM for a living. Standing out in his inbox required something he'd never seen before.

We built a cinematic superloom that broke down his entire business, his content, and his positioning in a way that made it impossible to ignore. He didn't just reply. He reposted it to his 70,000 followers.

70,000 Followers ColdIQ reposted it to.
Booked Meeting booked. First reply.
15 Inbound leads off the repost.
Michel's reaction

Three words on the call. ColdIQ reposted it to 70,000 followers.

Michel Lieben comment: wow ok you got me, let's chat ColdIQ reposted Dan James's outreach post to 70,000 followers
The inbound leads

Operators in Michel's network slid into our DMs.

Amber Hobson DM: your super loom video is fuckin insane man Mohan Muthoo DM: your pitch video with that movie floodlight style opener Alex Fine DM: your content is sick, saw the one with ColdIQ
Everyone else's reaction

Competitors and operators flooded the comments.

Marcel Wijermars comment: best outreach I've ever seen Michael Kyriakides comment: elite research Jack Gonzalez Hart comment: a movie Adam James comment: wasn't even for me and I watched the whole thing Anas Ansar comment: this guy is willing to do ANYTHING Mattia Gallino comment: something you don't see every day Festus Seiwoh comment: this is cinema Alex Boulogne comment: marketing needs more creativity like this Kirill Marin comment: inspiration right there Tian Marsel comment: that's nuts mate you absolute legend Abdulazeez Ba comment: Dan the man you never disappoint Nooruddin Abbas Ali comment: this is so goated Dhruvil Satpati comment: absolutely going over limits every time, totally killed it Jason O'Neil comment: dude this is so good Alex Baldovin comment: you're bananas Alex Sordia comment: you are a mad man 10 of 10 Nick Ivanenko comment: you rock
Stand out or sink

100% stand out in a competitive market.

You become the only option.

Most markets are saturated. Extreme competition. Near on impossible to stand out. Standing out matters even more when you're going after whales that everyone else wants too.

So we do the one thing no one else is doing.

Case · The 10,000 mile flight

We flew 10,000 miles to Lebanon. Signed a $42,000 client.

Andre Haykal Jr. 8-figure SaaS founder. Half-American, half-Lebanese. Lives in New York. Hundreds of pitches a week, ignores them all. We flew to the country that meant something to him.

Origin New York, NY Where Andre actually lives.
Destination Beirut, Lebanon Where his country meant something to him.

The single most impressive form of outreach I have ever seen.

Andre Haykal Jr. · posted publicly · 8-figure SaaS founder
$42K Signed before the call
6 Inbound leads off one send
2 Of those also closed

Andre's public post

Andre's reaction

Andre posted about it to his entire network. Publicly.

Andre Haykal Jr Slack post: the single most impressive form of outreach I've ever seen
Andre Haykal Jr tweet: this guy flew 10k miles from Bali to Lebanon just to get my attention. And it worked. Andre Haykal Jr LinkedIn comment: INSANE MAN Andre Haykal Jr Slack message: insane work bro, let's get to work Andre Haykal Slack message: this dude actually flew to Lebanon
Everyone else's reaction

Then the Slack channels lit up.

SMS from Emir: showed my fiancée your Andre super loom, she loved it - and my employee independently brought up the LinkedIn guy who flies around the world to get clients Aniket Patil comment: this is Sparta, absolutely killer strategy, hardwork and obsession Lucas Marques Slack: best outreach I've ever seen and probably will ever see Mike Marasco Slack: best super loom ever, best loom of any kind ever Mike Marasco Slack: best loom of any kind ever (Lebanon) Henry Slack message: better than Netflix Omar Tariq Slack: crazzyy feels like a movie Jim James Slack: this is a masterclass, would love to learn how you did the post production Jim James Slack: 10x mindset, Lebanon, brilliant Dan Nelson Davignon Slack: absolutely incredible, you're a genius Joao Marques Slack: absolutely insanely good Drew Long Slack: wtf am I watching, mind blown Daniel Werner Slack: you are the greatest of all time, wow Matt Huang Slack: this is mad, you're the D100 goat Jon Caldwell Slack: next level shit, congrats Slack thread: get this man his own Netflix show Stephen Thomasson and Sulo Soe Slack messages: excellent, wow Nick Yates Slack emoji reaction Rayyan Abduljawad Slack: how could he not buy from you Syed Hassan Ammar Naqvi LinkedIn DM: book another jet with Elon and Bezos, love what you're doing
Behind the scenes

How we actually did Andre's outreach.

The Lebanon flight. The production. The exact breakdown of what it took to land the signature.

Shooting the video in Lebanon

A full breakdown of how we did it

When the sends post publicly

The network says the same thing every time.

Not our clients. Strangers. Competitors. People who have no clue who we are. This is what they leave in DMs, emails, and Slacks after a send goes live.

calendly-jaynish-patel-appointment-booked-feb-18 email-yogesh-kumar-sent-7-closed-7-thats-insane linkedin-comment-abdelrahman-amr-youre-signing-this-guy linkedin-comment-abdulazeez-ba-never-disappoint linkedin-post-abdulazeez-ba-your-outreach-method-is-just-cracked linkedin-comment-adam-james-watched-whole-video linkedin-comment-ahmed-elsaleet-no-way-u-dont-sign-from-this-loom linkedin-comment-alex-baldovin-above-and-beyond-watched-whole-video linkedin-comment-alex-baldovin-youre-bananas linkedin-comment-alex-boulogne-you-inspire-me linkedin-comment-alex-sordia-mad-man-10-of-10 linkedin-comment-anas-ansar-willing-to-do-anything linkedin-comment-angely-ong-quality-is-next-level linkedin-comment-aniket-patil-this-is-sparta linkedin-comment-ben-ellsworth-lend-u-my-height-im-6-4 linkedin-comment-carmelo-salerno-meaning-of-good-dream-100-outreach linkedin-comment-dhruvil-satpati-totally-killed-it linkedin-comment-festus-seiwoh-this-is-cinema linkedin-comment-finn-mcalister-yes-for-production-quality-alone linkedin-comment-harry-mason-such-a-banger linkedin-comment-jack-gonzalez-hart-a-movie linkedin-comment-jack-graham-love-the-whole-setup-and-flow linkedin-comment-jason-oneil-dream-100-outreach-super-solid linkedin-comment-jason-oneil-dude-this-is-so-good linkedin-comment-jeppe-schroder-d100-looms-as-a-myth-in-50-years linkedin-comment-joe-testouri-best-look-outreach-ive-ever-seen linkedin-comment-kirill-marin-inspiration-right-there linkedin-comment-marcel-wijermars-best-outreach-ive-ever-seen linkedin-comment-mark-colgan-rest-of-your-sales-process linkedin-comment-matthew-otor-love-love-love-this linkedin-comment-mattia-gallino-dont-see-every-day linkedin-comment-michael-kyriakides-elite-research Muhammad Muawaz LinkedIn comment: huge vouch for Dan James, GENUINELY one of the hardest working people, can 100% get you a meeting with Elon Musk SMS from Emir: showed my fiancée your Andre super loom, she loved it - and my employee independently brought up that LinkedIn guy who flies around the world to get clients linkedin-comment-nick-ivanenko-you-rock linkedin-comment-noah-ismailanji-jayson-tumb-goat-sick-af-genius linkedin-comment-nooruddin-abbas-ali-so-goated linkedin-comment-oliver-clingain-levels-to-this-game-insane-work linkedin-comment-onat-aksaray-d100-god linkedin-comment-onat-aksaray-keeps-getting-better linkedin-comment-papa-a-sefa-already-know-its-insane linkedin-comment-sam-weinger-honey-come-quick-dan-james-super-loom linkedin-comment-stan-timi-how-its-supposed-to-be-done linkedin-comment-tian-marsel-thats-nuts-legend linkedin-comment-warren-gerald-not-losing-an-inch linkedin-dm-connor-benham-im-in-aiaa-love-your-super-looms linkedin-dm-harry-maule-aiaa-advice-super-helpful-gamma-doc linkedin-post-jon-caldwell-kidnapped-mum-creative-outreach-framework slack-abdulazeez-ba-first-super-loom-100-percent-green slack-aiden-foell-d100s-ripping-10-percent-book-rate slack-alex-jones-took-all-your-advice-just-closed slack-alex-sordia-how-did-i-miss-this-fire slack-alexander-kamel-thank-you-for-all-your-help slack-andrej-tumachowitsch-evan-was-mental slack-calvin-manik-fireeee slack-charles-thorpe-great-teacher-jt-acquisitions-combo slack-connor-benham-three-15ks-from-11-sent slack-daniel-werner-greatest-of-all-time slack-drew-long-mind-blown slack-drew-long-most-goated-d100-outreach-ive-ever-seen slack-emir-foric-loom-was-wild-built-different slack-frank-yan-insane-work slack-gabriel-martinez-absolutely-gold slack-get-this-man-his-own-netflix-show slack-henry-better-than-netflix slack-jakub-kliszczak-mega-fire slack-jeff-stropky-hope-you-sign-evan slack-jennifer-best-coach-in-ca-hands-down slack-jim-james-10x-mindset-lebanon-brilliant-dan slack-jim-james-masterclass-post-production slack-joao-marques-absolutely-insanely-good slack-joao-simoes-wasnt-expecting-that slack-joe-garbutt-genius slack-joe-stevens-this-means-a-lot slack-jon-caldwell-next-level-shit slack-josh-steinberg-so-much-better-without-loom-gif slack-kai-lode-jeff-stropky-w-fire-emojis slack-kodi-c-d100-training-fucking-amazing slack-lucas-marques-best-outreach-ive-ever-seen slack-matt-huang-d100-goat slack-michael-sack-crazy-good slack-michael-sack-haha-finallyyy-this-is-sick slack-mike-marasco-20-years-d100-shit-is-great slack-mike-marasco-best-loom-of-any-kind-ever-lebanon slack-mike-marasco-best-super-loom-ever slack-nelson-davignon-genius-best-work slack-nick-yates-emoji-reaction slack-omar-tariq-feels-like-a-movie slack-rayyan-abduljawad-how-could-he-not-buy-from-you slack-roger-rodulfo-anas-ansar-best-thing-ever-cookin slack-roger-rodulfo-super-loom-legend slack-shashank-chandrasekaran-parachute-thing-crying-bro slack-spencer-solaz-no-one-does-d100-like-dan-james slack-stephen-thomasson-excellent-sulo-soe-wow slack-timmy-corini-fire-d100-course-thank-you slack-xavier-ng-best-coaches-ever-asked-for linkedin-comment-saad-belcaid-fuck-yeah-lets-work-together linkedin-dm-alex-fine-your-content-is-sick linkedin-dm-amber-hobson-super-loom-fkn-insane linkedin-dm-danilo-vicioso-blown-away-by-video linkedin-dm-evan-dunn-saw-penn-felix-vid-lets-chat linkedin-dm-mohan-muthoo-movie-floodlight-opener linkedin-dm-nahrahel-louis-saw-penn-felix-outreach linkedin-dm-ramsey-alramahi-stackoptimise-video-solid linkedin-dm-syed-hassan-ammar-naqvi-book-another-jet-elon-bezos

Every public send generates inbound leads. That's the second-order effect nobody else in outbound gets to talk about.

You close the whale. And ten more people who saw the send ask to work with you.

First mover window

This isn't being done in your industry yet.

Your competitors are using the same tools. Same AI. Same templates. That's exactly why you can't stand out. The tactics that separated businesses from the pack in 2020 are now the ceiling.

Everyone else in your space
  • Cold email. 100,000 a month.
  • Same AI tools. Same templates.
  • 4% reply rate. Falling.
  • Indistinguishable from the next agency.
You with Lincko
  • One whale. One send. Built for them.
  • Something they've never seen before.
  • Booked meeting.
  • The only option on their calendar.

The businesses that move on this now own the market before their competitors realise what's happening. The contrast is everything.

Case · Proof it transfers

How Alex Jones signed a whale and $15,000 the same day.

Client of ours

Alex Jones

Founder · Profit Over Promos
"After my surgery I had nothing coming in: then I used your approach and literally went one for one. I followed exactly what you told me, put in the upfront effort, and closed a dream client the same day. With your approach you're not chasing whoever replies, you're choosing who you want to work with and actually signing them."

What happened:

  • Used Lincko systems to build highly customised, cinematic outreach that created immediate trust and authority.
  • Closed after just two follow-ups. Rapid internal sharing. Strong buyer excitement before the call.
  • Converted into an ongoing retainer around $5,000/month. Strong client buy-in. Permission to use as a case study.
Every question, answered

The answer to all your questions.

12 short videos. Every question we get in the workshop... answered in advance. Skip to whichever one matters to you most.

01

What is creative outbound?

Why 4% cold email reply rates are collapsing... and what we do instead. Super Loom, physical goods, bespoke stunts.

02

How can you guarantee a meeting with a whale of my choosing?

The four reasons we can put this in writing. Reciprocity. Contrast. WOW factor. The only-option effect.

03

Will this work for my industry?

SaaS, outbound agencies, e-commerce, sales training, B2B services. The only scenario where this doesn't work.

04

What results have you got & who have you worked with?

Andre Haykal Jr ($42k). Michel Lieben. Dan Crowley ($25k). Connor Benham (£45k). Noah Franco ($90k). Alex Jones.

05

What's the process & how long does this take?

14 to 30 days from kickoff to send. We fly to you, workshop, produce, sign off, send, follow up.

06

Is this worth it for my business?

We run the LTV check together in the workshop. If we can't deliver at least a 2x return, we walk away. Exact numbers when we talk.

07

What does a whale client actually mean?

A real operator in your space. An LTV 5 to 10x your average client. Better referrals. Higher positioning.

08

What are my responsibilities & time commitment?

Workshop, sign-off, show up to the meeting. Every other step is optional for you. We handle the rest.

09

Who else is doing this?

Literally no one. Which is why it's working. First mover advantage in your market is open right now.

10

What type of meeting is this, and will they be interested in my service?

Not a cold call. A warm conversation with someone who already consumed outreach built around them.

11

What's your close rate on these?

21 super outreaches sent. 20 meetings booked. 16 closed. Because the selling is done before the call starts.

12

How warm will they be?

Very warm. Sometimes already committed before you get on the call. What actually happens when they receive the send.

Consume this next

You've seen the process.
Now see how we'd run it for you.

The page below answers every FAQ we get on calls. Pricing. Timelines. How we pick the send. What we need from you. Exactly how we run this for you specifically.

Read the Lincko FAQs

Everything you'd ask in the workshop. Answered in advance.